Book
Who is it for?
For Executives, Product Leaders, Product Managers, Product Analysts seeking a reference guide on implementing an effective practice of analyzing data daily to understand their customers.
What they say about it
“This book is a must-read for every Product Manager, regardless of the level or years of experience. Unleashing the Power of Analytics is critical for every product leader to better understand the customer and succeed in launching new product innovations and improvements. The book provides complete coverage: from getting started with analytics, running complex ongoing analysis to broadly sharing the results and gaining the necessary buy-in on next steps. Florian’s book is engaging, pedagogical and actionable, equipping the reader with tangible frameworks, recommendations and hands-on examples of leveraging the Power of Analytics for products at any stage. You will want to keep it on hand and reference it frequently throughout your career. “
— Irana Wasti, ex-CPO at Bill.com, Typeform, former SVP EMEA GoDaddy
“The Power of Analytics” is a must-read for product managers and professionals looking to drive impactful improvements through data. The book masterfully combines theory with practical advice, making advanced analytics accessible and actionable. It’s the ultimate toolkit for transforming raw data into meaningful insights and fostering a culture of data-driven decision-making.”
— Nesrine Changuel, Product Coach and Advisor, ex-Google, Spotify and Microsoft
“This book is a goldmine for product managers, analysts, and anyone who wants to make smarter, data-driven decisions. It breaks down complex topics—like KPI trees, segmentation, and cohort analysis—into clear, practical steps that you can actually apply in your day-to-day work. What I love most is how it not only teaches you how to analyze data but also how to communicate insights effectively and influence decisions. Whether you're just getting started or looking to level up your product & analytical skills, this book is a must-read.”
— Sahil Gambhir, General Manager, New business verticals at Toptal, ex-CPO at Hotjar
Description
Companies that do not truly understand their customer’s behaviors and needs take the risks of investing their resources in building products that won’t solve real problems and impact their business negatively. While collecting data is important, the true value lies in transforming that data into actionable insights that drive customer-focused decisions. Companies that rely solely on surface-level metrics or vanity numbers often miss the deeper patterns that reveal genuine customer needs and pain points. By developing strong analytical capabilities, organizations can move beyond simple feature requests to understand the underlying problems customers are trying to solve.
In this book, I equip product managers, and leaders, with practical tools to harness the full potential of their customer data. Drawing from my experience leading product teams at HelloFresh, Typeform, and other high-growth companies, this book bridges the gap between theoretical concepts and real-world applications.
Unlike traditional analytics books that focus on technical complexity, this guide provides a structured approach to understanding customer behavior and making confident decisions. You'll learn how to:
Build analytical mindsets and robust KPI trees
Master segmentation and cohort analysis
Cut through the noise and get to the facts that matter the most
Create a performance system to collect, monitor, and analyze data continuously
Present insights that drive action
Each chapter includes concrete examples and practical exercises with actual datasets, ensuring you can immediately apply these concepts to your work. Whether you're dealing with a failing feature, prioritizing your roadmap, or scaling your product, you'll find actionable frameworks to tackle your challenges.
Perfect for product managers seeking to improve their analytical skills and executives aiming to build data-driven product organizations. By the end, you'll have the tools and confidence to answer the critical "Why?" behind your product's performance, and the even more important “So What?” turning insights into impactful actions that drive measurable growth.
Exercises
Each chapter of the book teaches new strategies and skills to learn more about your customers. For each chapter, I give a list of exercises that help you see these strategies into action. Each exercise will give you a way to execute on what you just learned so that you can put things into practice and see results!
I carefully designed each exercise so you can see the results of applying these strategies immediately. They are as important as the content of the book.
After Paying you will receive a PDF with the links to the exercises and solutions, as well as some explanation on how to navigate them. Based on my years teaching at the University in Paris, and being a student myself, I actively recommend that you try to solve the exercises on your own before reading the solution. Trying from a blank page, making mistakes, and understanding why you made them is the best way to learn. Reading directly through the solution prevents you from doing that.
Why exercises are charged 6.99€?
For the price of 2 cappuccinos, you get 31 exercises with unique problems and datasets designed to consolidate your learnings through hours of practice. Each has a detailed solution, including Google sheet formulas and charts. No hidden tricks. My goal is for you to be able to do what I teach.
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—> Get one exercise & its solution FOR FREE!